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"The concept is the core value of fine arts:
Is a non view - to the user is, to their own non
View of development -- entrepreneurship and innovation
View of the interests of the people in a single win-win situation

"Forever with the user, with their non" sense of power users to create fine art.
Jingyi people always to the user as is, not only to meet the needs of users, but also to create a user demand; Jingyi people always thought of non, only thought can not continue to deny themselves and challenge themselves, self remolding -- to change the system change, and change to win.
The two formed Jingyi sustainable development intrinsic genetic characteristics: does not change because of changes in the world and follow the development of the times and development.
This gene and each of the Jingyi's "two hit" (Entrepreneurship and innovation spirit, the formation of Jingyi in the ever changing market to maintain competitive advantage of the characteristics of the core capability: intense changes in the world, the user changes faster, inheriting the longer.

The two is a spirit of innovation and entrepreneurship Jingyi the same cultural gene.
The concept of gene is the same for the individual employees Jingyi concept of development guidelines, as well as the staff value constraint. "Always to the user as the non -" the concept of gene requirements of the individual with two creative spirit.
Entrepreneurship is entrepreneur spirit, Jingyi encourage each employee should have the entrepreneurial spirit, from being an variable independent management, make the impossible possible, become the CEO himself.
The essence of the spirit of innovation is to create the value of difference. The creation of differentiated value comes from the creation of new user resources.
Two the core of the spirit is to emphasize the first competitive goal. The goal is to keep the same, but to achieve the goal should be open to the vision, effective integration, the use of resources.

One single one win-win benefit view is the guarantee of sustainable management of fine arts. We are all stakeholders including employees, Jingyi, users, shareholders. Network era, Jingyi and sub suppliers, partners composed of network organization, formed one of the interests of the community, sharing a win-win situation to create value. Only if all the stakeholders continue to win, it is possible to realize the sustainable management of fine arts. To achieve this goal, Jingyi continuous business model innovation, gradually formed and perfected with Jingyi characteristics of single win win model, "people" with two of a spirit of the staff, and the "single" that the user value. Each employee creates value for the user in the different autonomous management body, so as to realize its own value, enterprise value and shareholder value are naturally reflected.
Each employee through joining the independent business and the user to establish a contract, from the management to the independent management, from the management to the independent operation, to achieve "autonomy, autonomy, self promotion", which is the full release of human nature.
Single a win-win model for employees to provide opportunity fairness and result fairness mechanism platform, for each employee to play two innovation spirit provide resources and the mechanism of protection, so that each employee can be in form of self-organization of initiative innovation and change to change the system, to win.